Software built around the consult
Platforms aimed at high-ticket aesthetics tend to organise themselves around converting a consultation. Leads, nurture sequences, financing applications, coordinator dashboards. For a practice where a coordinator works that pipeline daily, it is the right shape and the price follows the revenue it influences.
A lot of clinics buy that shape and never use it. If the person doing consults is the same person holding the syringe, there is no pipeline to work, and the modules sit there raising the invoice.
